Facebook has announced that Nada Stirratt, former CEO of Verve, and Ty Ahmad-Taylor, former CEO and President of THX Product Marketing, will be joining in key leadership roles on Facebook's Global Marketing Solutions team.
Nada Stirratt will be joining the company as VP, Global Marketing Solutions, US and Canada. As CEO of Verve, a location based mobile marketing platform, Nada grew the company's revenue while spearheading strategic acquisitions and international development. Nada has also served as Chief Revenue Officer at Acxiom and Chief Revenue Officer at MySpace. In her new position, Nada will lead the US Global Marketing Solutions team, focusing on growing Facebook's advertising business and helping marketers and agencies better connect with their consumers.
Ty Ahmad-Taylor will be joining the company as a Vice President of Product Marketing. Most recently, Ty served as CEO and President of THX Ltd., a media and consumer electronics company that he expanded into new sectors. Prior to THX Ltd., Ty held positions including Vice President, SmartTV Services at Samsung, CEO and Founder of FanFeedr and SVP of Product Development and Strategy at Viacom.
David Fischer, VP of Business and Marketing Partnerships, on Ty, commented: “The addition of Ty to run our Monetization Product Marketing organisation is a huge win for our ads teams, and for Facebook overall. He’s a proven leader who truly understands how to grow a business and how to bring the best mobile experiences to people. I know he’s the right person to lead this team as our monetisation efforts continue to expand.”
Carolyn Everson, VP, Global Marketing Solutions, on Nada, said: “I’ve watched Nada’s success from afar since we first worked together at Viacom. She is a proven leader with incredible digital experience that will be invaluable at Facebook. Throughout her career, Nada has worked with brands and agencies across every industry, exemplifying a deep focus on driving real value powered by data-driven thinking.”
Ty Ahmad-Taylor said: “I am more than excited to join Facebook, as I feel a deep connection to the company’s mission and intention. Facebook has done an amazing job in bringing people and businesses more closely together, and I look forward to working with the team to continue advancing those efforts around the globe.”
Nada Stirratt commented: “I am thrilled to be joining Facebook and humbled to lead the US and Canada Global Marketing Solutions team. I have long believed in the meaningful value Facebook provides advertisers, and I’ve heard from marketers repeatedly over the past five years that an ad on the platform drives business. Together, Facebook and Instagram are the best mobile advertising products out there today. I can’t wait to help further the brand’s journey.”view more - Hires, Wins & Business