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Facebook Addresses Data Protection Issues in Biggest Campaign Ever

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The network’s in-house agency The Factory promises to “get back to what made Facebook great in the first place”

Facebook Addresses Data Protection Issues in Biggest Campaign Ever
Just two weeks after its CEO Mark Zuckerberg faced US congressional lawmakers over the Cambridge Analytical scandal, the social network has launched its biggest ever marketing campaign. 

Created by Facebook’s in-house creative agency The Factory, ’Here Together’ opens on a look back at the original interface of Facebook and reminds viewers why they would have originally signed up for the network - to keep in touch with friends - before addressing current problems, albeit not in a particularly explicit way. Keeping things open, it says that “something happened” that changed the face of the social network. 

Check out the spot below and the full transcript beneath it. 

“We came here for the friends, we got to know the friends of our friends,” the ad says. “Then our old friends from middle school, our mum, our ex, and our boss joined forces to wish us a happy birthday. Then we discovered our uncle used to play in a band, and realised he was young once, too. And we found others just like us and, just like that, felt a little less alone.

“But then something happened. We had to deal with spam, clickbait, fake news, and data misuse. That’s going to change. From now on, Facebook will do more to keep you safe and protect your privacy, so we can all get back to what made Facebook great in the first place: friends. Because when this place does what it was built for, then we all get a little closer.”
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Advertiser: Facebook

Post Production / VFX

Post Production Company: 1stAveMachine

Colourist: Kath Raisch, Company 3

Producer: Lisa Villamil and Abby Okin

Animation: Sean Wehrli, Mo Ghayour, Jessica Tong, Darius Maghen, Ann Kruetzkamp, Mauricio Leon, Lu Liu, and Kuni-I Chang

Art Department: Jack Hoskins Foster and Eddy Choi


Sound Company: Lime Studios

Creative Agency

Creative Agency: The Factory

Copywriter: Yann Corlay, James Smith

Art Director: Mariano Cassisi, Johan Arlig

Producer: Vera Kacurova, Paul Newman, Bill Spangler, Amy Yu

Executive Creative Director: Scott Trattner

Business Affairs: Mister Brumfield, Jenna Szereszewski

Brand Strategist: Andrew Stirk, JK Ogungbadero

Head of Brand : Kofi Amoo-Gottfried

Brand Marketing: Whitney Smith, Tripp Gobble, Alyssa Rogers

Head of Production: Joyce Chen

Production Company

Production Company: 1stAveMachine

Executive Producer: Sam Penfield, Michaela Mckee and Lisanne McDonald

Director: Aaron Duffy

DOP: Isiah Donte Lee

Producer: David Marks

Head of Production: Christos Mountzouros


Editor: Chris Mitchell and Aaron Tompkins, Chelsey Blackmon

Genres: Documentary, People, Dialogue

Categories: Social networking, Sports and Leisure, Thu, 26 Apr 2018 09:54:10 GMT