Face, the strategic insight agency delivering social intelligence for brands, is pleased to announce the appointment of Andrew Ho as managing director of Face Asia, leading the agency’s drive into the region as it continues to expand globally.
Andrew brings with him more than 15 years of experience working in Asia, as a client, consultant and advertising strategist. He joins from Clear Ideas Asia, where he was consultancy director leading its North Asia operation, servicing Greater China, Korea and Japan. His clients included Philips, Revlon, The Economist and Reckitt-Benckiser.
Prior to this, Andrew had an illustrious career as an agency planner, being the youngest head of planning for DDB HK & Guangzhou, and Regional Strategic Planning Director of Saatchi & Saatchi Asia. He has also worked in brand management for Procter & Gamble Australasia.
At Face, which opened its Hong Kong office in October 2012, Andrew will work alongside and in partnership with Daniel Tompsett, the Global Commercial Director of Face Asia. Andrew will champion Face’s strategy and insight development into the region, whilst Daniel will provide commercial leadership and expertise in Face technology and methodologies.
Andrew Needham, founding partner and CEO of Face, says: “We are delighted to be adding someone of Andrew’s calibre and experience to the Face team. Andrew will be a key force together with Daniel in driving the Face growth in Asia-Pacific, and working with companies to be more socially intelligent by helping them understand and co-create with people at an individual, group and network level.”
“Andrew brings cultural expertise and a progressive, provocative and pragmatic point of view to insight, branding and innovation. He has the ability to talk about brands at a high strategic level but at the same time see the business and executional impact that makes a real difference to brands and clients’ lives”, Needham continues.
Andrew Ho, Managing Director, Face Asia, comments, “I am very excited about this new opportunity to drive a mix of real-time data, qualitative research and smart thinking to deliver social intelligence for brands across Asia. We have had a fast start and are already working with major brands such as Coke, Nokia, Reckitt Benckiser, and General Motors. With Hong Kong as the newly established hub, we cover all Asian markets from Mumbai to Tokyo for our clients”.
The opening of Face Asia follows the successful launch of Face New York in June 2011, and represents the agency’s continued expansion and influence across the globe.