Whitehouse Post - US
Wed, 04 Jun 2014 08:58:58 GMT
You don’t have to be a football superstar to show your skills at the 2014 FIFA World Cup. That’s the message of McDonald’s new World Cup online film and TV spot cut by Whitehouse Post Editor Matthew Wood. The action-packed short film, cut in collaboration with “Murderball” director Henry Alex Rubin and DDB Chicago, promotes gol.mcd.com – the home of McDonald’s new augmented reality trick shot app.
The spot cuts between scenes of amateur soccer trickshot heroes and their unsuspecting audiences, surprised by some good-natured fun and trickery with a ball. Some of the mischievery captured includes players who kick balls through open apartment windows, inside shopping malls, and over bridges, each demonstrating their incredible aim. A woman in 6-inch heels takes soccer ball juggling to new heights, while an elderly man in a wheelchair surprises spectators with an impressive set of skills.
Genres: Choreography, People, Action
Categories: Fast food, Retail and RestaurantsWhitehouse Post - US, Wed, 04 Jun 2014 08:58:58 GMT