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Exposure Wins Tudor Watch Re-Launch Brief

Hires, Wins & Business 0 Add to collection

PR re-launch will commence during June

Exposure Wins Tudor Watch Re-Launch Brief

After a competitive pitch, luxury Swiss watch brand Tudor has appointed Exposure to handle press and publicity in the UK. 

The Tudor Watch Company is a sibling brand to Rolex and part of the Hans Wilsdorf Foundation. Launched in 1946 by Hans Wilsdorf, The Tudor Watch Company was conceived to offer watches with the standards and dependability of a Rolex, at a more accessible price point. 

Sven Olsen, UK General Manager at Tudor said, “Exposure’s ability to engage with fashion and style influencers will be instrumental in spreading knowledge about our iconic brand heritage and its relevance today.” 

"It is a privilege to be working with such a storied heritage brand. We are excited to help Tudor build its future plans, and establish it as a leading watchmaker in the UK once again,” said Raoul Shah, CEO of Exposure.

Tudor watches have not been available in the UK since 2003. 

Exposure will commence the PR re-launch of the brand with private appointments during June at LC:M and a launch to market in September.

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Categories: Jewellery, Clothing and Fashion

lbbonline.com, Mon, 16 Jun 2014 10:33:24 GMT