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Exposure Group Launches New Thorpe Park Website

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Exeat redesigns theme park website from the ground up

Exposure Group Launches New Thorpe Park Website

Exeat (the digital agency of the Exposure Group) has just launched a new e-commerce website for THORPE PARK Resort theme park. The Exeat team has completely re-designed the THORPE PARK Resort website from the ground up to be a simple and seamless user experience for families across the country. 

Fully responsive, the site is designed to look great and navigate easily, no matter what device a shopper is on. You can view the redesigned website at  https://www.thorpepark.com/

Seb Bench, CEO of Exeat, says, “we were thrilled to be appointed for this key peace of work for the Merlin Group and have enjoyed every part of this project. We utilised a responsive design reducing an incredibly complex site into a single code base, which in time will lower the total cost of ownership and future-proof the site for new devices. It is also flexible for ongoing conversion optimisation across each device, and with almost 50% of the sites traffic coming from mobile, this was the logical approach."

“Our new website really delivers the new premium and aspirational credentials of Thorpe Park, building on the ‘An Island Like No Other’ positioning. But, equally importantly, the site delivers a seamless consumer journey across all devices, including mobile and tablet,” says Jason Wills, Marketing Director, THORPE PARK Resort. 

Exeat also recently become THORPE PARK Resort’s social media agency to ensure integration into broader online strategy. 

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Categories: Theme parks, Sports and Leisure

lbbonline.com, Wed, 14 May 2014 13:50:18 GMT