Today, in celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, Funny Or Die and SS+K launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and comedy actor Nick Offerman.
The 'History of Exercise' video showcases Nick Offerman humorously engaging in various fitness trends that have shaped the last six decades, with special encouragement from the First Lady and his wife, actress Megan Mullally. The video underscores the fact that while fitness routines may have changed over the years - and that some earlier trends have rightfully not stood the test of time - the importance of adopting a healthy lifestyle has remained the same.
“The habits that we've been emphasising the past six years through the Let’s Move! initiative - habits like eating healthy and staying active -- are what the President’s Council on Fitness, Sports, & Nutrition is all about,” said First Lady Michelle Obama. “And when it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you’ll incorporate physical activity into your life on a regular basis.”
The History of Exercise video will also be featured on the new #0to60 App and mobile-ready website that was also launched today by the Foundation to celebrate the President’s Council’s 60th Anniversary. These new tools provide Americans with simple and fun physical activity and nutrition tips to jump start healthy habits as well as resources and programs for families, communities, and schools designed to support individuals on their journey to living a healthier lifestyle. The #0to60 App is available for free download from the App Store for all iOS devices. The website can be accessed on any desktop, laptop, or mobile-ready device.
The video, app and website release kicks off the fall activities of the #0to60 Campaign, a national public health initiative to inspire every American to participate in regular physical activity and good nutrition. Through the #0to60 Campaign, the President’s Council and Foundation, along with partners across the country, are focused on providing Americans with the information, resources, and inspiration needed to build a healthier, more productive nation.
“The #0to60 Campaign is about you. It is about making healthier choices - both big and small - every day,” said Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition. “Whether it is adopting a new healthy habit or being more physically active, it’s about starting your journey because the fastest way to living healthy starts right now. We are excited to have First Lady Michelle Obama and Nick Offerman help us kick off #0to60, and we also want to thank our partners who have joined the campaign to help Americans be active and healthy.”
The congressionally chartered Foundation teamed-up with some of the nation’s health and fitness leaders to launch the video and app, including the American Heart Association (AHA), as the lead partner for the video, the American Council on Exercise (ACE), as the expert fitness content provider for the app and supporting partner for the video, and the International Health, Racquet & Sportsclub Association (IHRSA), a supporting partner of the video. SS+K provided the Foundation creative oversite for the development and execution of the #0to60 Campaign and History of Exercise video.
“The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “We are excited to work with the creative teams from Funny Or Die & SS+K as well as industry leaders like the American Heart Association, the American Council on Exercise, and the International Health, Racquet & Sportsclub Association to inspire the country through the #0to60 Campaign.”
Partner: Rob Shepardson
DOP: Paul Rondeau
Executive Producer: Brad Jenkins & Michael Burke
Producer: Christian Heuer & Sean Boyle, (Associate) Jessy Morner-Ritt
Production Company: Funny Or Die
Production Designer: Tricia Robertson
Production Assistants: Andrew Cook
Sound Mix: Brian Garfield
Editor: Kevin Mead & Adriana Robles
Account Management: Jason Fishkin
Chief Creative Officer: Bobby Hershfield
Creative Agency: SS+K
Director of Marketing: Amit Nizan
Director of Production: John Swartz
Executive Producer: Christopher McLallen
Producer: (Music) Patrick Oliver
Categories: Government, Corporate, Social and PSAslbbonline.com, Wed, 31 Aug 2016 13:50:45 GMT