Experience the Complications of Virtual Reality Sex in Bambina’s ‘Anyway U Want It’ Promo

A couple navigates the glitches and complications of virtual reality sex in Bambina’s ‘Anyway U Want It’ music video, starring Whitmer Thomas and Bambina. The promo was directed by Erin Murray through Florence. 

Director Erin Murray comments: "This collaboration with Bambina felt like two secret freaks coming together to revel in our freakiness. I’m honoured that Bambina trusted me to create this video for her. I think VR sex is the perfect realm to explore the dissonance between reality and fantasy that exists in couple dynamics, and I knew that Pete Puskas’s perfectly glitchy animations and Whitmer Thomas’s physical comedy would milk the humour out of this concept. I hope people laugh and think 'wtf' when they see this video. "

Bambina states, "'Anyway U Want It' is a fun and positive take on breaking free from the shackles of a failing love.The song celebrates the feeling of rejection in a light-hearted and celebratory spirit. Erin’s vision, which initially terrified me, allowed me to fully surrender to the vulnerable heights two lovers are willing to go to in order to make things work (or not)!"