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Experience Serena Williams' Journey through Motherhood in New Chase Spot

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Droga5 New York launches 'This Mama Keeps Going' ahead of the US Open

Experience Serena Williams' Journey through Motherhood in New Chase Spot

This Chase campaign from Droga5 New York aims to revitalise the momentum of last year’s This Mama campaign by showing the journey of motherhood from the perspective of Serena. The concept pairs videos of Olympia growing up, from ultrasound all the way through to the present day, with VO from Serena’s interview after her very first US Open win. What’s incredible is how well her words relate to both her life as a tennis player, but also as a mother. It’s an idea that gives body to the idea that 'This mama keeps going' by touching on the fact that, even though it's been 20 years since her grand slam, as a mother and a player, she will never stop pushing, striving and playing.

Chase has been a proud sponsor of the US Open and Serena Williams for many years. Last year, ahead of Serena’s first return to the US Open since becoming a mum, the brand ignited a conversation around motherhood using #ThisMama. For the US Open 2019, Chase wanted to reignite that conversation.

Some may have a vision that motherhood derails women in other aspects of their life. But mums everywhere know: the job doesn’t get easier, you get stronger. Serena is the embodiment of this strength. On social media, she is vulnerable and candid about motherhood. She celebrates the good days and talks openly about the bad, all while being an intimidating athlete and ferocious competitor.

Chase - This Mama Can
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Edit Company: Final Cut

Editor: Ashley Kreamer

Edit Assistant: Andre Castiglioni

President, Executive Producer: Stephanie Apt

Executive Producer: Sarah Roebuck

Head of Production: Penny Ensley

Post Production / VFX

Post Production Company: Significant Others

Producer: Kyra Hendricks

Colourist: Sofie Barup @ Company 3

Executive Producer: Sarah Roebuck

Colour Producer: Alexandra Lubrano @ Company 3

Creative Agency

Creative Agency: Droga5 NY

Chief Creative Officer: Neil Heymann

Executive Creative Director: Tim Gordon

Copywriter: Ben Brown

Art Director: Jackie Moran

Strategist: Graham Jones

Creative Chairman: David Droga

Associate Creative Director: Kia Heinnen

Senior Art Director: Sam McCluskey

Design director: Chance Medder

Chief Creation Officer: Sally-Ann Dale

Director of Film Production: Jesse Brihn

Executive Producer: Tricia Lentini Himot

Associate Producer: Mateus DeFaria, Sean Tanner

Music Supervisor: Mike Ladman

Senior Business Affairs Manager: Tom Vendittelli

Chief Strategy Officer: Jonny Bauer

Head of Strategy: Harry Román-Torres

Group Strategy Director: Ramon Jimenez

Strategy Director: Sarah Garman

Communications Strategist: Kevin Wilkerson

Data Strategy Director: Lily Ng

Data Strategist: Daria Koren, Joy McKenzie

Executive Group Account Director: Lauren LaValle

Group Account Directors: Sharif El Rabiey

Account Supervisor: Yardley Hansen, Megan Haggerty

Associate Account Manager: Melanie Fougeres

Group Project Manager: Audrey Weber

Genres: Storytelling, Dialogue

Categories: Credit cards, Finance

Droga5 New York, Tue, 03 Sep 2019 14:47:25 GMT