Adstream
CULT Futures - The Creatology Report
Soundlounge
Five By Five
liahome
adobe front page
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Experience a Taste of Mexico with Jacob’s Mini Cheddars Latest Flavours

Creative 89 Add to collection
Jacob’s Mini Cheddars and TBWA\London has launched a campaign for its new Mexican inspired flavours with classic Mexican wrestlers
Experience a Taste of Mexico with Jacob’s Mini Cheddars Latest Flavours

TBWA\London has created a taste-bud tantalising campaign for Jacob’s Mini Cheddars and its new Mexican inspired products.

The campaign harnesses the colour, energy and big-hitting taste credentials of Mexico, by introducing a trio of Mexican wrestling characters that each personify one of the new exciting three flavours.

Introducing the three ‘Luchadores’, inspired by the popular Mexican mask-wearing sport of ‘Lucha Libre’, they each personify one of the new Mini Cheddars flavours (complete with their own catchphrase): Chipotle Chicken Wings (A Smack in the Tastebuds!), Nacho Cheese & Jalapeno (Easy Cheesy!) and Lime & Chilli (Bring the Zing!). 

The work features out of home and online activity, encouraging consumers to get involved and back their favourite luchador or flavour.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Brans

Brand: Mini Cheddars

Client

Client: pladis

Chief Creative Officer: Andy Jex

Creatives: Paddy Paddison & Joe Moloney

Business Director: Emma French

Senior Account Manager: Chris Johnson

Account Executive: Katia Lallart

Strategist: Grace Wallace

Designer: Luke McClure

Production

Production company: Stills Production

Director: Todd Anthony

Agency Producer: Ben Etheridge

Editor: Dan Ogunsanwo

Post Production

Post Production: TBWA\London and Coffee & TV

Sound: Coffee & TV

Media Agency: Manning Gottlieb

Categories: Food, Savoury Snacks

TBWA\London, Mon, 07 Sep 2020 10:47:40 GMT