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Experience a Taste of Mexico with Jacob’s Mini Cheddars Latest Flavours

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Jacob’s Mini Cheddars and TBWA\London has launched a campaign for its new Mexican inspired flavours with classic Mexican wrestlers
Experience a Taste of Mexico with Jacob’s Mini Cheddars Latest Flavours

TBWA\London has created a taste-bud tantalising campaign for Jacob’s Mini Cheddars and its new Mexican inspired products.

The campaign harnesses the colour, energy and big-hitting taste credentials of Mexico, by introducing a trio of Mexican wrestling characters that each personify one of the new exciting three flavours.

Introducing the three ‘Luchadores’, inspired by the popular Mexican mask-wearing sport of ‘Lucha Libre’, they each personify one of the new Mini Cheddars flavours (complete with their own catchphrase): Chipotle Chicken Wings (A Smack in the Tastebuds!), Nacho Cheese & Jalapeno (Easy Cheesy!) and Lime & Chilli (Bring the Zing!). 

The work features out of home and online activity, encouraging consumers to get involved and back their favourite luchador or flavour.

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Brand: Mini Cheddars


Client: pladis

Chief Creative Officer: Andy Jex

Creatives: Paddy Paddison & Joe Moloney

Business Director: Emma French

Senior Account Manager: Chris Johnson

Account Executive: Katia Lallart

Strategist: Grace Wallace

Designer: Luke McClure


Production company: Stills Production

Director: Todd Anthony

Agency Producer: Ben Etheridge

Editor: Dan Ogunsanwo

Post Production

Post Production: TBWA\London and Coffee & TV

Sound: Coffee & TV

Media Agency: Manning Gottlieb

Categories: Food, Savoury Snacks

TBWA\London, Mon, 07 Sep 2020 10:47:40 GMT