Mon, 07 Sep 2020 10:47:40 GMT
TBWA\London has created a taste-bud tantalising campaign for Jacob’s Mini Cheddars and its new Mexican inspired products.
The campaign harnesses the colour, energy and big-hitting taste credentials of Mexico, by introducing a trio of Mexican wrestling characters that each personify one of the new exciting three flavours.
Introducing the three ‘Luchadores’, inspired by the popular Mexican mask-wearing sport of ‘Lucha Libre’, they each personify one of the new Mini Cheddars flavours (complete with their own catchphrase): Chipotle Chicken Wings (A Smack in the Tastebuds!), Nacho Cheese & Jalapeno (Easy Cheesy!) and Lime & Chilli (Bring the Zing!).
The work features out of home and online activity, encouraging consumers to get involved and back their favourite luchador or flavour.
Brand: Mini Cheddars
Chief Creative Officer: Andy Jex
Creatives: Paddy Paddison & Joe Moloney
Business Director: Emma French
Senior Account Manager: Chris Johnson
Account Executive: Katia Lallart
Strategist: Grace Wallace
Designer: Luke McClure
Production company: Stills Production
Director: Todd Anthony
Agency Producer: Ben Etheridge
Editor: Dan Ogunsanwo
Post Production: TBWA\London and Coffee & TV
Sound: Coffee & TV
Media Agency: Manning Gottlieb
Categories: Food, Savoury SnacksTBWA\London, Mon, 07 Sep 2020 10:47:40 GMT