A room with an incredible view that changes each morning is the creative heart of the campaign “A room with many views,” launched by the Alliance de l'industrie touristique du Québec and lg2 to demonstrate the scope and diversity of the province’s landscapes and attractions. The campaign is targeted primarily at the French, U.S. and Canadian markets.

The campaign’s central piece is a documentary that features couple Glennis LaRoe and Kip Geddes, two avid travellers who agreed to come to Québec and take part in a one-of-a-kind adventure. Transported by a mobile room across the province, the couple never knew where they would stop next, nor what view would await them when they opened their eyes: whales in the majestic St. Lawrence River, the historic Château Frontenac, an interactive path through Foresta Lumina at night or a herd of friendly sheep.

“We had no idea what to expect, but when we opened the doors the first morning, we knew this trip was going to be amazing. Travelling with no expectations is like watching a movie without seeing the trailer,” said Glennis LaRoe and Kip Geddes.

“In Québec, our tourist offering is so rich and diverse that you can live a completely different experience each day. It’s precisely this great diversity that sets us apart, and we wanted to capture it in the campaign,” explains Sébastien Viau, Vice-President, Alliance de l’industrie touristique du Québec.

“The element of surprise is really at the heart of the creative, because discovering Québec through Kip and Glennis’ expressions of wonder – two people living a truly extraordinary experience – allows us to show Québec from both a grand and intimate angle,” adds Marc Fortin, Partner, COO and Executive Creative Director, lg2.

The digital campaign, whose content is built around the online behaviour of international tourists, also includes a guided interactive experience that offers a series of 360 videos that showcase local attractions, culture and landscapes, and invite potential visitors to select their favourite attractions in preparation for their trip. Click here to give it a go.