Experian CreditExpert, part of Experian, the UK’s most trusted credit checking agency* has launched its new national television advertising campaign.
Created by The Red Brick Road, the new Experian CreditExpert television creative uses a network of animated characters, each with an aspiration to make a big financial decision for which they need a good credit record. The adverts illustrate how being proactive in understanding and managing your credit status together with choosing the right credit based on your financial situation, can make for a better and brighter financial future.
The campaign will be rolled out across a variety of television stations including Channel 4, Sky and ITV with terrestrial television being up-weighted across the north of the country. Research shows that 46% of UK adults who watch television will engage with the campaign at least once. This figure increases to 68% throughout the north of the England.
There will also be a significant presence on the UK’s biggest Video On Demand platforms as well as high impact online display advertising, generating further consumer engagement and brand awareness.
According to Julie Doleman, Sales and Marketing Director, Experian Consumer Services, UK&I: “September is a key month for financial services as people return from their holidays and start making financial decisions ahead of Christmas. Our strategic media plan to support the new Experian CreditExpert television creative, will aim to achieve maximum exposure and impact for the Experian CreditExpert brand message across the UK.”
Paul Hammersley, Partner at The Red Brick Road, said: “The new campaign builds on the success of the previous animated campaign and helps demonstrate how Experian CreditExpert can actively help people achieve what they want in life financially. TV is one of the most memorable forms of advertising so we have chosen this channel primarily to drive awareness of Experian CreditExpert and help educate consumers about the benefits of using it. Online and press will help boost the overall exposure of the nationwide campaign.”