Expedia.com, the world's leading online travel agency, has selected creative agency 180 Los Angeles (180LA) as its full-service agency of record. 180LA will direct brand strategy, creative development and execution, and integration across all formats, including digital.
“We were looking for an agency that could help us bring the passion we have for travel to our customers, and we chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, General Manager and Vice President of Expedia.com. “The team is full of terrific collaborators and, as we continue to create innovative products and services, we look forward to working hand in hand to move our brand and business forward.”
“We’re very excited about this partnership,” noted Michael Allen, Chief Executive Officer for 180. “As the category leader, Expedia.com literally did a 180 when they reinvented the way people plan and book travel. This way of thinking – challenging the status quo – sits at the heart of our agency and our desire to create talk value and brand movement for clients. We look forward to once again challenging and changing the travel category with Expedia.”
180LA has been tasked with developing and launching a fully integrated marketing campaign later in 2012, with the implementation of advertising, digital and social media. The agency comes off a banner 2011 with continued growth and breakthrough creative that has garnered more than a dozen industry awards.
TargetCast TCM will continue to handle media planning and buying.