BBH creates campaign for the outdoor paint brand that channels the beauty of natural landscapes
The new film for AzkoNobel outdoor paint brand Cuprinol encourages us to take a leaf out of nature's book and create our own great outdoors in our gardens. After all, if nature made sheds she wouldn't make them all a shade of brown; they'd be colourful and eclectic.
Shot in the beautiful landscape of New Zealand, the ad was created by BBH to drive distinctiveness for Cuprinol against its key competitors, showing people how they can transform their gardens with the simplicity of nature, that they can be as bold and brave with their colour palette as nature is.