Exit's Mark Molloy Captures Inspirational Film 'Amazing Starts Here' for the UK's National Lottery
The latest from EXIT director Mark Molloy is an emotional 2-minute film for Camelot's The National Lottery via adam&eveDDB (London).
"Amazing Starts Here" launches a major new brand promise and highlights how, no matter how big or small the win, the prizes make "amazing" things happen for ordinary people. "Fisherman" debuted last weekend during ITV's The X Factor UK to an estimated more than 5.7m viewers.
Molloy shot the multi-channel ad in Macduff, Scotland and tells the story of a hardworking fisherman and mum who change their lives with a winning ticket. The film is shot through a lens of compelling realism, detailing the harsh realities that many working lives face daily.
Molloy's spot, via Smuggler, will be supported by TV, online, social and outdoor ads featuring people at the moment they realise they are winners.
