Exit's Kiku Ohe directs a beautiful and heartfelt campaign for Bupa, Health & Caring. Through Publicis Mojo, written by Creative Director Ryan Petie and Art Director Andy Geppert, the campaign shows how Bupa is more than just a health insurance company. It is a brand committed to building and providing health and care services delivering more personalised care; with it's first Bupa GP clinic in Sydney, Bupa dental clinics and optical stores, and over 65 Bupa Aged Care homes.

Kiku has a wonderful approach to his subjects and through experience has developed an understanding of how to subtly create a relaxed working environment whereby his cast feel comfortable within themselves and in front of the camera. Representative of the brand's core values and integrity, he has presented the company from a very real, honest and human perspective.

"It was a true pleasure to craft the positive and inspirational human stories within this campaign in an untouched way. It was a humbling experience working with the passionate and dedicated Bupa health care workers and seeing first-hand the benefit to their customers" says Ohe.

In addition to the cinema and TVC spots, the campaign also called for additional online content. Directed by Exit’s Content Director Tom Campbell, Tom worked with Kiku to create a further four films that expanded on the real stories featured in the TVC.