Evolve Media, the integrated digital media company, has today announced a strategic partnership with helloU.com, the UK’s fastest growing youth lifestyle website. The partnership will see Evolve become helloU.com’s exclusive sales house, as Evolve continues to build significant momentum in the UK market.
Evolve Media won a competitive four-way pitch to provide the youth-focused social content site with integrated, content-led campaigns and creative advertising.
helloU.com is the fastest growing site of its kind, with over 19 million page views every month – and these numbers are doubling every two months. The site also works closely with social media channels, connecting with the target audience of 18-24 year olds through its 10m Facebook fans and Twitter followers across its network of pages.
Julia Smith, MD of Evolve Media, commented: “The team at Evolve Media is delighted to be working with helloU.com. The youth-focused content is incredibly fresh and right on the pulse of their audience, and we see the site as the perfect platform for Evolve’s creative approach to advertising. We already have a strong network of content sites in the US and we’re thrilled to be extending our growing UK presence by welcoming helloU.com into our portfolio.”
Andy Fidler, CEO of helloU.com, said of the partnership: “It’s been a fantastic few months for the team as the site continues to go from strength-to-strength. In March of this year we reached 3.6 million unique visitors, which was a real milestone and our numbers have been doubling every two months, which is a direct result of the effort the team has been putting in to the content we’re producing. We are excited to be building on this momentum by working with Evolve Media, as we prepare to roll out our new content strategy of curated and original content across a range of youth topics.”
Andy Fidler continued: “We are particularly struck by Evolve’s strategy towards specifically targeting male and female users. Their dedicated teams, under Crave Online and Totally Her, will ensure that we’re providing relevant and engaging content to our audiences. Overall the team’s commitment to brand was clear and we trust them to deliver truly high-value campaigns.”view more - Creative