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Evil AI Takes Over the World in Hilarious New StubHub Spot

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Epoch’s Martin De Thurah directs series of comedic spots featuring original music from Oscar-nominated composer Johan Johannson

Evil AI Takes Over the World in Hilarious New StubHub Spot

StubHub has recently released two new online ads 'Festival' and 'Machines' as part of the brand's larger brand efforts that started last year with the 'your ticket out' tagline. Aimed at encouraging people to overcome the inertia of staying home, one advert shows the epic possibility a night out provides, while the other shows the immense regret of those who stay in.

In 'Festival,' StubHub shows how going to a show could potentially change your life forever by connecting you to find love, family and fortune. On the flip side, 'Machines' tells the story of the rise of artificial intelligence and its inevitable turn on humanity, before our lead character realises that he never saw his favourite singer live in concert.

Epoch’s Martin De Thurah shot both adverts. Each mixes his incredible cinematic eye with sharp, comedic twists to create something completely unexpected. Beyond the visuals, 'Machines' also features original music from Oscar-nominated composer, Johan Johannson (Arrival, Theory of Everything, Sicario).

The adverts  are part of an integrated campaign, starting with digital, that is expected to run in the UK, Canada and the U.S.

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Post Production / VFX

2D Artist: Daniel Thuresson (Festivals), Tom Van Dop, Tim Crabtree, Ben Smith 

3D Artists: Steven Olson, Katie Yoon, Daniel Stern (Festivals & Phones)

3D Lead Artist: Chris Bayol

Colour Coordinator: Evan Bauer

Colourist: Fergus McCall @ The Mill NY

Designer: Sasha Vinogradova, Jan Sladecko, Vinicius Naldi

Executive Producer: Dee Allen, Anastasia von Rahl

Matte Painting: Ed Laag, Eugene Gauran

Motion Graphics: Jason Kang, Greg Park

Production Coordinator: Jalisa House

Shoot Supervisor: John Shirley

Visual Effects: The Mill LA

Colour Producer: Natalie Westerfield

2D Lead: John Shirley

Production Company

Director: Martin De Thurah 

DOP: Kasper Tuxen

Executive Producer: Marlo Baird

Managing Director: Melissa Culligan 

Producer: Brandee Probasco

Production Company: Epoch Films

Line Producer: Anura Idupuganti


Composer: Jóhann Jóhannsson

Executive Producer: Susie Boyajan

Mix:  Lime Studios

Music Production: Cutting Edge Group

Producer: Kayla Phungglan

Sound Design:  Michael Anastasi

Sound Mix:  Sam Casas


Edit Assistant: Keith Hamm

Edit Company: Work Editorial

Editor: Rich Orrick

Creative Agency

Account Management: (Assist) Marie La Tourette

Brand Strategist: (Director) James Thorpe, Kirstie Maryott

Creative Agency: Goodby Silverstein & Partners

Creative Chairman: Jeff Goodby and Rich Silverstein

Director of Communications Strategy: Christine Chen

Director of Production: Tod Puckett

Executive Broadcast Producer: Leila Gage

Executive Creative Director: Margaret Johnson

Executive Producer: Todd Porter

Group Account Directors: Jason Bedecarre

Managing Partner: Derek Robson

Senior Business Manager: Heidi Killeen

Senior Communications Strategist: Caitlin Neelon

Associate Creative Director: Simon Bruyn, Andrew Livingston

Head of Production: Megan Murphree

Genres: Comedy, Action

Categories: Events, Sports and Leisure, Mon, 24 Apr 2017 11:54:34 GMT