Wed, 15 Jul 2015 13:06:10 GMT
Evian's natural mineral water has been poured from a source in the French Alps for thousands of years. Le Slip Français is a bit younger, but its just as pure, natural and full of energy! Just as evian puts it 'Youth is a state of mind'.
Now, for the first time, the two brands join forces and launch a collaborative pop up collection for babies and ex-babies!
From the 9th of July, discover the evian x Le Slip Français collection, 100% Made in France, on www.leslipfrancais.fr and in the stores in Paris.
The collection is a continuation of the side-by-side print campaign 'Little Big Baby' brought out by BETC for evian earlier this summer, with one of the visuals showing a baby wearing swimming trunks from Le Slip Français!
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Production Company: Isabelle Severi
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
Copywriter: Valérie Chidlovsky
Creative Agency: BETC Paris
Executive Creative Director: Filip Nilsson
Photographer: Jean-Yves Lemoigne
Producer: Sarah Belhadj
Categories: Underwear, Clothing and FashionBETC Paris, Wed, 15 Jul 2015 13:06:10 GMT