Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

evian Smart Drop Project By BETC

Creative 537 Add to collection

Making it possible to order bottled water the moment you realise you’re running out

evian Smart Drop Project By BETC

 

 
For the launch of the new service www.evianchezvous.com « evian-at-home.com », BETC DIGITAL created an innovative, connected object.
 
The object has a sleek design in the shape of a drop and works as a fridge magnet that is connected to your Wi-Fi.
 
In a fun and simple way it allows you to order natural mineral water, for delivery to your doorstep, without even using a computer or phone.
 
The idea is to simplify peoples lives by making it possible to order bottled water the moment you realise you’re running out – when you’re in front of your fridge. No more carrying of heavy bottles from the shop – instead it’s delivered to your doorstep in a few simple clicks. The design has taken its inspiration from the 80’s Gameboys – the thought being to avoid a too technological or complicated look.
 
The goal is to offer the smart drop to the most faithful users of the evian-at-home.com service by 2013.

 

CLIENT: evian

 

CLIENT MANAGEMENT: JULIEN NUZZO / CHARLOTTE DARSY
AGENCY: BETC
AGENCY MANAGEMENT: DOMINIQUE VEROT / GAELLE GICQUEAU / ISABELLE PICOT / XAVIER BLAIRON / ALICE BOULARD / JONATHAN CASSERON
GLOBAL CREATIVE DIRECTOR: REMI BABINET
CREATIVE DIRECTOR: CHRISTOPHE CLAPIER / IVAN BECZKOWSKI
ARTISTIC DIRECTOR: LORIS CORMORECHE / CLEMENT VIDAL
COPYWRITER: FREDERIC PETITPONT
DEVELOPMENT: JOSHFIRE
STRATEGIC PLANNING: SEBASTIEN HOUDUSSE
PRODUCTION: JOSHFIRE
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Water, Soft Drinks

BETC Paris, Wed, 13 Jun 2012 17:04:33 GMT