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Everything is Awesome as Renault Teams with Lego in Stop Motion Film

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The Loft Publicis and WIZZ director Victor Haegelin get playful in spot for Renault Sport Formula One Team

Everything is Awesome as Renault Teams with Lego in Stop Motion Film

To mark a partnership between Renault Sport's Formula One Team and iconic toy brand Lego, Renault has created a short stop-motion film that's guaranteed to delight the every petrolhead's inner child. 

Created for digital platforms, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks to his lousy toy car. The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport. Director Victor Haegelin is the spot's masterbuilder and WIZZ produced it.

The partnership between the two brands was forged to celebrate the 40th anniversary of Renault in Formua One. L’Atelier Renault are also creating a 1:1 scale replica of the Renault Formula One pilot car, built with 600,000 Lego bricks.


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Client

Advertiser: Renault

Brand: Renault Sport

Clients: Carine GAILLIEZ, Giovanni COSTA, Alexandra CHARBIT, Sara ROSENBERG

Post Production / VFX

Producer: Claire PRUD’HOMME

Production Company

Production Company: WIZZ

Director: Victor HAEGELIN

Producer: Amanda STUBBS

Sound

Sound Company: KOUZ

Creative Agency

Creative Agency: The Loft, Publicis

Copywriter: Greg TORMO

Art Director: Stéphane SITTER

Producer: Nathalie BOUSQUET

Executive Creative Director: Marcelo VERGARA

Account Managers: Patrick LARA, Silvia STHALIE, Neil TAMZALI, Melanie HUGHES

Strategic Planner: Neil TAMZALI

Publicis Worldwide, Thu, 07 Jun 2018 16:59:43 GMT