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Everyone's After Colonel Sanders' KFC Kentucky Burger

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Birth's Martin Jalfen directed the spot with Sid Lee Paris to get all French people trying KFC

Everyone's After Colonel Sanders' KFC Kentucky Burger

The (French) colonel is back, and he’s on a new mission. Last year the fast food brand heated up the market in France, increasing sales 9% from the previous year. But the colonel won’t stop there. The impressive results are only spurring him on in his next mission – to encourage all French people to taste KFC. The brand is planning to draw in new diners with a series of limited time offers, starting with the Kentucky Burger.

To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he’s the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone’s after the Colonel. They’re all relentlessly searching, day and night, not because his head is on a wanted poster… but to get a chance to taste the new Kentucky burger.

In this film, directed by Martin Jalfen (Birth), we find everyone in a very packed line in KFC’s very first drive-thru. A trip back in time, orchestrated by KFC France’s agency, sid lee Paris.

Celine et Clement Mornet·Landa (CDs, sid lee Paris) explains: “In this film we find all the anachronisms of a Wild West drive-thru: a line of wagons and horses, the menu, a speaker box, even tables on the outside terrace."

A restaurant where cowboys even exit through the window, saloon-style. All these details take us back into the wild west.

Mehdi Benali (managing director, sid lee Paris) said: “The idea was to reconnect with KFC’s origins, while honouring Kentucky. We had to treat this imaginary stereotypical US the KFC way, in perfect harmony with the generous and simple gourmand that makes this brand so loved.”

The film, which begins airing January 29th, will be accompanied by a print campaign, and will also include an lnstagram filter so users can try on the Wanted Colonel look for themselves.

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Client

Client: KFC France

Managing Director: Cedric Losdat

Chief Marketing Officer: Isabelle Herman

Head of sales and Advertising: Pierre Cailleau

Senior Brand Manager: Geraldine Neveu

Agency

AGENCY: SID LEE PARIS

Chairman - Executive Creative Director: Sylvain Thirache

President: Johan Delpuech

Creative Directors: Céline and Clément Mornet-Landa

Managing Director: Mehdi Benali

Art Director: Jessy Kikabou

Copywriter: Chloé Lefour

Senior Creative: Julien Sens

Group Account Director: Héloïse Marchal

Senior Account Manager: Camille Caucat

Account Executive: Yoann Deminiac

Head of Social Media: Alexandre Ponte

Social Media Manager: Elise Lassimoulie

Head of production : Thomas Laget

TV producer : Benoit Fernandes

PRODUCTION

Director of Production: Caroline Habchi

Production service : Lucky Rabbit

Post production: Laurence Vidot

Post production: Mathematics

Head Decorator: Pierre Pell

Dop: Ray Coates

Realiser: Martin Jalfen

Producer: Arthur Emorine

Assistant Director: Jacques Eberhard

Mechanic: Lucas Nolla

Colour Grader: Matthieu Caplanne

Production Assistant: Amandine Rouanne

Culinary Stylist: Valery Droue

Genres: Comedy, People, Storytelling, Dialogue

Categories: Fast food, Retail and Restaurants

Sid Lee, Wed, 05 Feb 2020 12:12:56 GMT