"This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters," said Australia Post head of enterprise marketing Anne Stout.

"The campaign centres on what drives us to make a difference in people's lives; whether that's making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys' stranded stuffed toy."