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Everyone Is Talking About Chicken Licken in this Fourth Wall-Smashing Campaign

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South African fast food brand works with its first ever female director, Karien Cherry, in blockbuster campaign from agency Joe Public

Everyone Is Talking About Chicken Licken in this Fourth Wall-Smashing Campaign

For most South Africans money is tight, so when they see a great deal, they can’t help but talk about it. Chicken Licken, in partnership with Joe Public United have come up with an exciting campaign featuring a television film that celebrates Chicken Licken’s four affordable meal options called EasyBucks for only R24 each.

The film features an unsuspecting young man being woken up by his television. He notices that something seems odd, and decides to change the channel to double-check. That’s when his bizarre channel-changing journey begins. No matter which channel he switches to, everyone is talking about EasyBucks.