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Everyone in This Stock Photo Campaign Has a Moving Backstory

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Editors' Choice: Isobar launches charity photobank starring people living with & survivors of cancer

Everyone in This Stock Photo Campaign Has a Moving Backstory

At www.photosfor.life you’ll find beautiful, professional stock photos, which we often see on magazine covers, websites and in ads. The photos were taken by the best Polish commercial photographers from the SHOOTME agency, such as: Jacek Poremba, Karol Grygoruk, Paweł Fabjanski and Łukasz Zietek. The project currently features over hundred photographs divided into seven popular categories, like: Family, Friendship, Career, Relax, Sport, Hobby and Nature. Pictures in Photos for Life are available under the very same rules as images in other stock photography databases and can be used in any commercial project, such as ATL and BTL campaigns or in digital communication.

The ’’Photos for Life’’ project is aimed at companies and individuals. Prices starting from $75 will get you photos in web, magazine, and book-friendly formats. Everyone can support the cause by purchasing photos for a private use for as little as $8. More photos will be added to the stock in the coming weeks. The campaign’s creators hope that the use of high-quality photos from the “Photos for Life” bank will become common practice in Poland and worldwide.


To find models for the site, the Rak’n’Roll foundation invited selection of people across Poland to join the project. Among them they found men and women, young and old, mothers and fathers; each person had a different story, but what they all have in common is an experience of cancer.  Despite cancer, they love life and want to show it to the world – and that’s what Photos for Life stands for.

“Photos for Life” is a project executed by the Rak'n'Roll Win Your Life! foundation in cooperation with Isobar agency in Poland. Photo-shoots and cooperation with photographers is managed by the SHOOTME agency. Flash Press Media is responsible for sales and licensing support.

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Client

Advertiser: Rak'n'Roll Win Your Life!

Print / OOH

Agent: SHOOTME

Creative Agency

Creative Agency: Isobar Poland

Genres: Dialogue

Categories: Charity, Corporate, Social and PSAs

Isobar UK, Mon, 15 Dec 2014 14:47:16 GMT