McCormick & Company, the global leader in flavour, this week launches a new national ad campaign. 'It’s Gonna Be Great', created by Grey New York, is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.

Food is a way to capture moments in time. Flavor and aroma are powerful triggers to ensure memories made today will be remembered tomorrow. For over 130 years, McCormick herbs, spices and seasonings have given all kinds of cooks the flavour they can rely on, inspirational ideas and the confidence that it’s gonna be great.

The upbeat, fast-paced new ads bring people together, from bake sales to taco nights, spills and messes to skeptical future mother-in-laws, to savour great food, friends and family.

The commercials, directed by Martin Werner, will roll out throughout the year and be seen on major TV networks and food and lifestyle channels. New holiday spots will run at year-end. The campaign includes print as well as social media.