senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Everybody Loves Crabs in These Deadpan Russian Ads

13/09/2017
375
Share
Agency Vokshod and director David Popescu embrace the unifying power of crab sticks
In a world where things are changing every second, where people can’t find mutual understanding in anything - from religion to culture - one agency reckons they’ve found thing that unites all of us. Research conducted by independent Russian agency Voskhod for their client VICI found that 89% of people love crabs.

Thanks to this insight, Vokshod created a campaign together with production company SKBD.SH and director David Popescu. The campaign is for crab stick brand VICI.

The ads are bite-sized slices of deadpan Russian humour. One sees a hungry hiker share his love of crab with the forest, another sees a besotted woman share her affection for her partner through the medium of crab, and the third sees a pair of old ladies share some hilarity as they contemplate the possibility of someone not enjoying crab.






Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
More News from lbbonline.com
60
0
Work of the Week
Work of the Week: 14/06/24
14/06/2024
349
0
ALL THEIR NEWS
Work from
Haai
Haai
04/02/2012
25
0
Lotto
Loterie Nationale
04/02/2012
11
0
Beavers
Chaudfontaine
04/02/2012
12
0
ALL THEIR WORK