'Every Snap' for Dick's Sporting Goods

Rock Paper Scissors editor Biff Butler hits the turf with Anomaly and @radical.media to deliver a suspenseful :60 spot for Dick’s Sporting Goods. Every Snap takes a panoramic view of the gridiron, sweeping across the flurry of excitement in those crucial seconds before the quarterback receives the ball and the line breaks. This marks Rock Paper Scissors’ second effort in the ongoing campaign following last year’s baseball-themed Every Pitch, both lensed by Blue Valentine Director Derek Cianfrance.

 

 

  

Credits:

Client: Dick’s Sporting Goods

Agency: Anomaly
Chief Creative Officer, Partner: Mike Byrne
Creative Director: Seth Jacobs
Creative: Taylor Twist, Mike Warzin
Executive Producer, Head of Broadcast Production: Andrew Loevenguth
Producer: Matt Flaherty
Business Director: Damien Reid
Account Supervisor: Ji You

Production Company: @radical.media
Director: Derek Cianfrance
Executive Producers: Frank Scherma, Donna Portaro, Tommy Turtle
Head of Production: Cathy Dunn
Production Supervisor: Rebecca Deelo
Director of Photography: Peter Deming
First Assistant Director: Mark Frishman
Art Director: Timmy Hills
Costume Designer: Jim Mancusso
Casting, Football Supervisor: Mike Fischer

Editorial: Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Dan DeWinter
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano

Postproduction: Company 3
Telecine: Tom Poole
Executive Producer: Tara Dowd

Visual Effects, Flame: Framestore
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
Visual Effects Supervisor: Alex Thomas
Visual Effects, Comp Supervisor: Sharron Marcussen
Computer Graphics Supervisor: James Dick
Flame Artists: Raul Ortego, Tom Leckie

Sound Design: Trinitite Inc.
Sound Designer: Brian Emrich

Sound Mix: Sound Lounge
Mixer: Rob Sayers

Music: Soup Music
Music Composer: Andy Huckvale
Track Name: “Sawtooth”