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Every Shirt Starts with a Thread in adidas' Inspiring Manchester United Film

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Film from The Marketing Store and The Mill uses 3D animation to bring the design of the new home shirt, inspired by the back of the Manchester United badge, to life
Every Shirt Starts with a Thread in adidas' Inspiring Manchester United Film

Today, adidas reveal a new 3D animated film exploring the story behind their FW 20/21 shirt for Manchester United. 

Created by The Marketing Store and produced by The Mill, the film looks inside the new jersey to explore the idea that a shirt is made up of much more than just fabric. 

It was born from the notion that every story starts with a thread and the 20/21 MUFC home shirt is no different. Every stitch, every colour, every badge has been woven from historic moments—from defeats and glory— and every shirt carries the weight of the previous within it. 

The film aims to demonstrate that this is not just a simple jersey, it’s a tapestry of memories and emotion passed from one generation to the next. 

The film was directed by The Mill’s Oliver Davies, who worked in collaboration with VFX creative director Will McNeal to transform in-game footage of Manchester United players into a variety of embroidered 3D characters using the versatile 3D software Houdini. 

The film will run across Manchester United and adidas football social channels from 4th August. 


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Creative 

Creative Director: Steve Guilfoyle 

Digital Creative Director: Darren Groucutt 

Executive Creative Director: Andy Taylor 

Senior Account Director: Mike Wolverson 

Producer: Mike Wolverson 

Production 

Production: The Mill 

Director: Oliver Davies 

Executive Producer: Ian Walker 

Producer: Kate Ryan 

VFX Production 

VFX Production: The Mill 

Executive Producer: Ian Walker 

Producer: Kate Ryan 

VFX Creative 

VFX Creative: The Mill 

Creative Director: Will MacNeil 

2D Lead Artist: Dan Adams 

3D Lead Artist: Dan Yargici 

2D Artist: Didem Ergor 

BLR : Anuj Bhandari, Aravind Mani, Arun Kumar, Arunraj T Asaithambi, AVV Suresh, Jhoshidh T, Mahesh Ravila, Mohit Garg, Pradeep Kumar Rawat, Prajeesh E, Rahul Bhardwaj, Samarendra Lenka, Srilakshmi Narasimha Kondepi 

Finish

Finish Artist: Adam Maynard, Jeanette Eiternes 

Design 

Design Lead Artist: Will MacNeil 

Design: Evaldas Cesnavicius 

Storyboard

Storyboard Artist: Richard Tilbury 

Colour

Colour: The Mill 

Sound

Sound: We Are Audio

Genres: Animation, Visual VFX

Categories: Sports and Leisure, Sports clubs

The Marketing Store, Tue, 04 Aug 2020 12:26:05 GMT