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Every Comment from Every Generation All at Once in Ad from Five Star Chicken

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BBDO Bangkok connects generations together with quirky spot directed by Teerapol Suneta

Every Comment from Every Generation All at Once in Ad from Five Star Chicken

BBDO Bangkok together with Five Star Chicken released an ad for all generations last week and while thousands of ads are distributed daily, this particular ad named “The Movies That Made (From) Us” cashed in on people's tastes. 

All brands from the '80s share one problem, namely 'generation gaps', just like Five Star Chicken. Having been Thailand's top chicken brand for over 37 years, their original consumers have now evolved to Gen-B and Gen-X, but they remain loyal customers, however, Five Star Chicken was struggling to connect with Gen-Y and Gen-Z customers.  

To solve this pain, BBDO Bangkok came up with the concept 'Chicken that connects generations together', as no matter what conflict you have - be it politics, music, fashion or even how to raise your child - what you all share is the love for chicken.

"This latest campaign started with an incredible brainstorming session that asked a very simple question: What makes an ad perfect for all generations? Then it hit us, why not just ask different generations for their ideas. We started by asking questions about our presenter 'Weir' to his Instagram followers; Weir is sitting somewhere, what's next? The first replies were some quirky, but cool ones on Instagram, but then we saw people discussing the topic further on Facebook and Twitter. In the end, our film maker suggested we go out and ask people on the street what they want, and bang, we had an ad for all generations.  

"It's quirky, it's weird, it's funny, and yet it's a super entertaining film that brings together every idea from every generation into one exciting story," says BBDO Bangkok´s chief creative officer Thasorn Boonyanate.   

The ad starts with, (to name a few), a celebrity, followed by some bad guys, some chickens and zombies, even Harry Potter makes an appearance, all expertly designed to make you pause and reflect on the brilliance of this ad, and ad with something for everyone, made by everyone. 

In just one day after its launch, the ad generated over 600K views on Five Star Chicken Thailand's official YouTube channel.   

According to BBDO Bangkok, you have just witnessed what they think is the perfect ad for all generations. 

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Client: Five Star

Agency: BBDO Bangkok

Chief Creative officer: Thasorn Boonyanate

Creative Director: Phacharanath Jamornchureekun

Art Director: Chumjit Yuanlae

Senior Copywriter: Worrawan Chailert

Group Business Director: Taksina Vasaruchapong

Business Director: Pattama Thienapirak

Account Director: Kavinthip Chaiteerakij

Account Manager: Natthaka Musigrungsri

Agency Producer: Toungrak Jiravatanarungsri

Head of Brand and Digital Planning: Prasit Kunanuphanchai

Strategic Planning Manager: Maipimol Suepayak

Production House: Suneta

House Director: Teerapol Suneta

Assistant Director: Kittikhun Jongkraiwut

Producer: Chanapa Ployarunrung

Cinematographer: Chalongwut Chorruangsak

Gaffer: Chanthut Kasemsantinavin

Art Director: Pornchai Cheeranoon

Casting: Narissara Makmane

Stylist: Montatip Narong

Editor: Sarawut Kaweethammawong

VTR: Positive4 (Thannawit Jiasuppibul)

Sound Mix: Sound Space (Danai Suthamcharee)

Genres: Comedy

Categories: Retail and Restaurants , Fast food

BBDO Asia, Thu, 26 May 2022 09:04:00 GMT