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Ever Wondered Why We Had to Wait So Long for Bite-sized Twix?

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BBDO New York campaign celebrates #TBT with comical 90s reasons

Ever Wondered Why We Had to Wait So Long for Bite-sized Twix?

Earlier this year, Mars Chocolate North America launched a fresh campaign in support of its new Bites product offering. The commercials carry the theme, “Your favorite bars, bite-sized,” and beg the question, “Why didn’t we think of these years ago?”

Now the campaign, which was created by BBDO New York, is taking on a digital twist with a Throw Back Thursday (#TBT) theme. A series of new online films have just launched, offering further comical, throwback, scenarios to explain why it took so long for the bite-sized product to become a reality.

These videos will be promoted with a cross-platform digital campaign on the brand’s social channels. Films will be released each Thursday as part of the naturally occurring #TBT dialogue.

The two :30 TV commercials, “Hairspray” and “Walkman,” featuring TWIX Bites will continue to air in support of the campaign, with “Walkman” running in the 2014 MTV Video Music Awards.

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Advertiser: Mars

Brand: TWIX Bites

Post Production / VFX

Post Production Company: Eight VFX

Creative Agency

Creative Agency: BBDO New York

Art Director: Justin Bilicki

Chief Creative Officer: Greg Hahn

Copywriter: Matt Herr

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: Alex Gianni

Head of Content Production: Dave Rolfe

Producer: Patrick Smith

Senior Account Director: Lisa Piliguian

Associate Creative Director: Matt Herr, Justin Bilicki

Production Company

Director: Jun Diaz

DOP: John Barr

Executive Producer: Lisa Rich

Producer: Alex Waite

Production Company: Smuggler

Production Manager: Justyna Wojcik


Sound Design: Heard City

Sound Engineer: Evan Mangiamele


Edit Company: P.S. 260

Editor: Robert Ryang

Producer: Zarina Mak

Genres: Comedy, Dialogue

Categories: Food, Confectionery

BBDO New York, Fri, 15 Aug 2014 09:18:04 GMT