Thu, 28 Oct 2021 15:46:27 GMT
What’s scarier than ghosts on Halloween? Being ghosted.
With many in the dating scene forgetting there are real humans behind the screens, it’s time to bring the bare minimum back to life (aka human decency and communication).
After hearing countless dating horror stories from friends all year long, Megan Plevy and Jae Who, two rising creatives at 72andSunny, created Ghosted Busters: a parody site for busting ghosts in the dating world. With clever cautionary stories, humorous OOH posters in different cities and a website where users can call out their own ghosts directly, they are busting these 'ghosts' IRL.
This is the closure everyone needed but could never ask for - and don't worry, the ghost will also receive a ghosting etiquette guide.
Megan Plevy: “Everyone’s been ghosted, whether romantically or just never texting that one friend back, but nothing’s ever really been done about it. We always wanted to create a fun way for people to get feedback on why they got ghosted, and figured Halloween would be the perfect time to launch. Then we made a joke about being Ghost Busters and it all kinda grew from there.”
Jae Who: “We had a lot of fun getting inspired by spooky cult classics in terms of art direction and tone of voice and evolving it for 2021. Giving ghost stories a brand new meaning by tying it to everyday modern dating problems.”