Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Even Distance Can’t Keep Pure Love Apart in BBDO Bangkok’s Latest Film for dtac 5G

Creative 138 Add to collection

The film highlights the unwavering human desire to stay connected with those we love regardless of time or space

Even Distance Can’t Keep Pure Love Apart in BBDO Bangkok’s Latest Film for dtac 5G
dtac, a leading telecommunications company in Thailand, has recently launched ‘The First Touch’ in partnership with BBDO Bangkok – a touching film about a family brought together with the help of dtac 5G. BBDO Bangkok created a moving film portraying a young married couple in a long-distance relationship and the promise from the husband, who has been working abroad, that the couple will be together when their child is born.

However, due to unforeseen circumstances and a force of nature, when the time comes his being there in person is impossible. Although physically apart, the film shows how the husband finds a way to keep his promise and be there for his wife and newborn with the help of 5G innovation.


“dtac wants to demonstrate how 5G can connect what matters most with a whole range of new and potential experiences that will potentially enrich and empower our lives; we can see this exemplified in our film and how the technology helped make a real human connection at another level possible”, said Anuwat Nitipanont, BBDO Bangkok, CCO.


At its core, the film by BBDO Bangkok highlights the unwavering human desire to stay connected with those we love, regardless of time or space, and how 5G innovation can help play a role in defining and bringing these connections to life in ways we could have never imagined.

Once launched, the film gained over four million YouTube views within 24 hours and reached 16 million YouTube views within only three days.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: dtac

Agency

Agency: BBDO Bangkok

Chief Creative Officer: Anuwat Nitipanont

Creative Director: Nopharit Dusadeedumkoeng

Creative Group Head: Annop Khunwong

Copywriter: Ratanaparn Songsermsawad

Group Account Director: Piya Chongmonkhong

Producer: Toungrak Jiravatanarungsri

Production

Production company: Wakeup rabbit

Director: Pagorn Jungrungruang

Categories: Business Services, Suppliers

BBDO Asia, Mon, 04 Jan 2021 10:43:41 GMT