eve sleep and AnalogFolk Announce New Partnership

Online beds and bedding brand eve sleep and independent global digital agency AnalogFolk have today announced a new partnership. The collaboration will help eve sleep develop their digital 'sleep wellness' offering and end-to-end customer experience, as the brand looks to continue its repositioning and expansion, capitalising on the recent e-commerce growth spurred by changes in consumer behaviour.

The partnership between AnalogFolk will allow eve sleep to accelerate its transition from an online mattress company to a leading sleep-wellness brand. As part of the brand’s transition, AnalogFolk will work with eve sleep to re-imagine and re-invent the brand’s digital retail experience, looking at new digital journeys, revenue streams, experiences, content and partnerships.

A key component of the shift will see eve sleep offer consumers content and services around sleep wellness — alongside an array of wider sleep products as well the existing mattresses, bedding and bedroom furniture — as the brand continues to align its experience offering with its purpose of giving people the sleep they need to rise and shine each morning.

E-commerce sales have seen a significant upturn over the last few months, which coupled with a drive from consumers buying more products to help them sleep better has seen eve sleep steadily grow its customer base, despite the challenging economic environment and fiercely competitive market. This shift in customer behaviour makes it an ideal time to ride the e-commerce wave and invest in evolving the brand experience. 

Cheryl Calverley, eve sleep CEO: “We're absolutely delighted to be working with AnalogFolk, an agency we've been watching for some time and got to know well recently. Their mission and approach fits with ours, and they're a bunch of super smart, good fun people - which, let's face it, is probably the number one priority when you're about to embark on a project like this. The timing couldn't be better to take the opportunity to step right back and define what the future digital retail experience could look like, as e-commerce goes through ten years of transformation in three months. The opportunity we have in front of us is incredibly exciting, and we are looking forward to creating something funky, fun, and famous together. And yes, that's explicitly part of the brief“

Bill Brock, founder and chief client officer, AnalogFolk: “The ambition the team have for eve sleep’s transition from eCommerce specialist, to sleep-wellness brand is awesome. I’m really proud they’ve chosen AnalogFolk as their partner in the journey. It’s a partnership that will lean into our expertise in brand strategy, digital transformation and experience design. Sleep is one of the foundational components of living a long and healthy life, partnering with eve sleep to help people get the sleep they need to rise and shine each day couldn't be a better fit with our mission to use digital to make the analog world better.”