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Eva Longoria Shares Lessons of Worth in McCann Paris' Spot for L’Oréal Paris

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Launched with Viola Davis in May 2020, 'Lessons of Worth', is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth

Eva Longoria Shares Lessons of Worth in McCann Paris' Spot for L’Oréal Paris

Actress and activist Eva Longoria says 'you’re worth it' to her first-grade self in a reflective video filmed as a part of the 'Lessons of Worth' series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline. 

Launched with Viola Davis in May 2020, 'Lessons of Worth', is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the 'Because I’m Worth It' tagline.

By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the 'Lessons of Worth'. Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria. 

In a raw, uncluttered format, filmed in front of a simple dark studio background, McCann Paris creatively designed each sequence with no cuts or edits, reflective of the campaign’s meaning. The campaign will launch globally on social media with an organic digital campaign beginning September 15. 

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Credits

Credits: McCann Paris

President Beauty Team & Co-President McCann Paris: Charlotte Franceries

Chief Creative Officer McCann Paris: Julien Calot

Associate Creative Director: Liam Fearn

Creative Lead: Eric Landowski

Creative Excellence Manager: Nadia Lasfar

Chief Operating Officer: Anne-Sophie Carbo

Business Director: Mathieu Vieille

Account Director: Kristell Piriou

TV Producer: Thibaut Blacque Belair, Jean Robert

Production: Phantasm

Post producer: Louise Jolles / Sabrina Branco

Talent Partnership: Kimberly Kress

Maison de post production: Nightshift / X-Track

Genres: People

Categories: Skin care, Beauty & Health

McCann EMEA, Thu, 16 Sep 2021 14:50:29 GMT