Eurosport Revisits Magic of London 2012 Olympics on Piccadilly Lights

On 9th August at 12pm, Eurosport, Home of the Olympics in Europe and Ocean Outdoor - an official partner of the British Olympic Association - mark what would have been the Closing Ceremony of Olympic Games Tokyo 2020 by reliving the historic Olympic Games London 2012 on the Piccadilly Lights.

Drawing on footage from Eurosport’s extensive Olympic archive, the ten-minute special showcase will feature clips of Usain Bolt’s epic 100 metre recording-breaking win and the emotional moment when judoka Gemma Gibbons won a silver medal, Team GB’s first judo Olympics medal in twelve years.

Gold medal performances from Team GB’s Mo Farah, Jessica Ennis-Hill, Bradley Wiggins and Andy Murray will also be spotlighted, along with some of the best action from the velodrome, rowing and boxing events.

Simon Downing, head of factual and sport Eurosport UK said: “We are delighted to partner with Ocean Outdoor for this Olympic showcase. It’s fantastic to relive some of the greatest moments in sporting history - which we all look back on fondly. It’s memories like these which really bring the world together, which perhaps is needed now more than ever. The Olympic Games have the ability to touch and inspire everyone, and we are thrilled to be part of it. We now look forward to Olympic Games Tokyo 2020, where Eurosport will deliver the most comprehensive coverage ever, engaging fans across all platforms – TV, video streaming, online and social. Eurosport is the only destination where fans can watch every minute of every sport featuring every athlete. Plus, for the first time, offering tailor-made and personalised content for fans, featuring their favourite sports, athletes and experts - ensuring an unrivalled digital experience.”

Ocean Outdoor head of content and sponsorship Kevin Henry said: “This is Ocean’s first collaboration with Eurosport. There are hopes to extend this content partnership into 2021 to potentially include the wider Eurosport and Discovery Networks UK & Ireland portfolios.”

Presented in association with Landsec, owners of the Piccadilly Lights, commercial media manager Derek Manns said: “All of us are missing the live action from Tokyo this summer which in normal times would have provided a wonderful spectacle for Piccadilly audiences. In its absence, Eurosport and Ocean’s showcase allows us to unite everyone once again through the spirit and joy of London 2012.” 

Olympics content previously featured by the Piccadilly Lights includes Team GB highlights from Pyeongchang 2018 which appeared as part of Ocean’s exclusive OOH content partnership with TeamGB.

Eurosport will be the only destination that fans can watch every minute of every sport, featuring every athlete, live and on-demand across all screens from the Olympic Games Tokyo 2020, with the most comprehensive digital coverage of an Olympic Summer Games. All the action will be supplemented by real-time digital and social media coverage, which – for the first time – will include personalised and tailor-made content for fans. Eurosport’s year-round multi-sport coverage extends to showing more than 70% of the Olympic sport disciplines on its channels.