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Europe’s Leading Car Wash Centres Launch Optically Illusive Print Campaign

Creative 63 Add to collection

Éléphant Bleu and Serviceplan France's creative mechanism gives rise to four visuals that are as elegant as they are surprising

Europe’s Leading Car Wash Centres Launch Optically Illusive Print Campaign
Éléphant Bleu, Europe's leading car wash network, has launched a national poster campaign created by Serviceplan Group’s House of Communication France.

People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognises a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork.

This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.

The campaign is published in the daily press and DOOH on the imediacenter in-store digital advertising network.

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Client

Client: Éléphant Bleu

Agency

Agency: Serviceplan

Media agency

Media Agency: Mediaplus

Creative Director: Daniel Perez

Artistic directors: Aurélien Bigot and Benjamin Le Coz

Artistic director: Tram-Ahn Nguyen

Account Manager: Solen Eckle

Account directors: Stéphane Perrot and Anabelle Cornillon

3D designer: Rodolphe Février

Categories: Tyres and vehicle utilities, Automotive

Serviceplan Paris, Mon, 15 Feb 2021 15:26:21 GMT