European Association of Communications Agencies Launches Ad Venture Student Competition 2021-2022

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.

Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. With pride, they also manage a portfolio of global brands such as Peroni Nastro Azzurro, Pilsner Urquell and Kozel. With over 9,000 people, they operate 15 breweries across 7 European countries with an annual volume of 42 million hl.

For this year’s edition, Asahi wants to challenge students to bring their creativity to a new level and create a campaign for their new Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students are encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top 10 international beer brands by 2030. The target markets for this campaign are UK, France and Hungary.

The submitted entries will be assessed by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The winning team will be rewarded with travel, accommodation and tickets to the Cannes Lions International Festival of Creativity in June 2022.

On the 12th October 2021, between 2PM-3:30PM CET, the client will present the brief to students and answer any questions they might have. You can register for the webinar here.

The deadline for registering the teams is 13th December 2021, and the deadline for submitting the campaigns is 14th March 2022. If you would like to keep up to date with news about Ad Venture 2021-2022, please visit project’s website or follow edcom on Facebook & Twitter.