Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Europe Reopens for Business in Welcoming easyJet Campaign

Creative 127 Add to collection

Social campaign from VCCP engages with small businesses who rely on tourism alongside easyJet's Europe with Confidence campaign

Europe Reopens for Business in Welcoming easyJet Campaign

easyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP. 

The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again. 

Alongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. The businesses will be able to post content using the #europening hashtag, and easyJet will then share the best submissions with their followers. 

The campaign sits alongside easyJet’s ‘Europe with Confidence’ pledge - a promise to easyJet customers that the airline will look out for their wellbeing, reaffirm their commitment to sustainability, and continue to offer great value.

The work launches today 15th June, and will run across all nine of easyJet’s markets. 

Robert Carey, chief commercial and planning officer at easyJet, said: “We’re delighted to be back in the sky and we can’t wait for our customers to be able to explore Europe with confidence again. That’s why we’re proud to launch our new pledge alongside this campaign, which introduces additional measures that will help keep everyone safe.”

David Masterman, creative director at VCCP, added: “This campaign is able to reassure, inform and inspire travellers across Europe. And it has, at its heart, the beach bars, tavernas, coffee shops and hotels that we depend on.”


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

ECD: Darren Bailes

Creative Director: David Masterman

Creatives: Peter Reid, Rob Ellis, Matthew Holmes, Abigail Williams, Caroline Denby

Agency Producer: Alex Anderson

Business Lead: Gemma Findlay 

Senior Account Director: Olivia Packshaw

Account Manager: Katie Westwater

Planning Director: Stefan Siedentopf

Categories: Airlines, Travel

VCCP, Mon, 15 Jun 2020 15:52:54 GMT