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EuroMillions HotPicks Spot Sees Couple Get More Than Expected

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Comedic campaign created by AMV BBDO and produced by Biscuit, breaks today

 EuroMillions HotPicks Spot Sees Couple Get More Than Expected
A brand new game from The National Lottery – EuroMillions HotPicks – launches in style this week with a massive new marketing campaign from Camelot and AMV.
Running across TV, VoD, digital, OOH, radio, social and in-store POS, the campaign breaks today with an explosive orange theme and the tagline ‘Get more than you expected’.
The 30-second TV spot showcases a couple’s amazement when, after spilling a handful of coins down the sofa, they retrieve various luxury items from down the back of the cushions – skis, a priceless painting, even a goose which lays golden eggs.

David Connelly, EuroMillions Marketing Manager at Camelot, said: "We're really excited to launch this brand new campaign that we created in partnership with AMV. The ads are fun and innovative, matching our brand new EuroMillions HotPicks game."The campaign will also be complemented by a partnership with Channel 4, with an exclusive advert featuring comedian Joe Wilkinson and Countdown’s Rachel Riley launching on Friday (26 January).
Tickets for the new EuroMillions HotPicks game go on sale on Thursday (25 January) – with the first game taking place on Friday (26 January).
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Production Company

Director: Clay Weiner

Producer: Kwok Yau

Production Company: Biscuit


Edit Company: Speade

Creative Agency

Account Managers: Sarah Douglas, Bobbie Gannon, Kristiana Grant, Ethan Meade

Creative Agency: AMV BBDO

Planner: Craig Mawdsley, Lisa Stoney

TV Producer: James Robley

Creatives: Zac Ellis & Rich Littler


Audio Post Production: Factory

Media Agency

Media Agency: Vizeum

Planner: Annie Moberly

Post Production / VFX

Post Production Company: The Mill


Advertiser: EuroMillions

Brand: Martyn Baxter - Head of Draw-Based Games

Brand Manager: Michael Exworthy

Commercial Director : Richard Bateson

Marketing Manager: David Connelly

AMV BBDO, Wed, 24 Jan 2018 12:55:43 GMT