EuroMillions HotPicks Spot Sees Couple Get More Than Expected
Comedic campaign created by AMV BBDO and produced by Biscuit, breaks today
A brand new game from The National Lottery – EuroMillions HotPicks – launches in style this week with a massive new marketing campaign from Camelot and AMV.
Running across TV, VoD, digital, OOH, radio, social and in-store POS, the campaign breaks today with an explosive orange theme and the tagline ‘Get more than you expected’.
The 30-second TV spot showcases a couple’s amazement when, after spilling a handful of coins down the sofa, they retrieve various luxury items from down the back of the cushions – skis, a priceless painting, even a goose which lays golden eggs.
David Connelly, EuroMillions Marketing Manager at Camelot, said: "We're really excited to launch this brand new campaign that we created in partnership with AMV. The ads are fun and innovative, matching our brand new EuroMillions HotPicks game."The campaign will also be complemented by a partnership with Channel 4, with an exclusive advert featuring comedian Joe Wilkinson and Countdown’s Rachel Riley launching on Friday (26 January).
Tickets for the new EuroMillions HotPicks game go on sale on Thursday (25 January) – with the first game taking place on Friday (26 January).view more - Creative
Director: Clay Weiner
Producer: Kwok Yau
Production Company: Biscuit
Edit Company: Speade
Account Managers: Sarah Douglas, Bobbie Gannon, Kristiana Grant, Ethan Meade
Creative Agency: AMV BBDO
Planner: Craig Mawdsley, Lisa Stoney
TV Producer: James Robley
Creatives: Zac Ellis & Rich Littler
Audio Post Production: Factory
Media Agency: Vizeum
Planner: Annie Moberly
Post Production / VFX
Post Production Company: The Mill
AMV BBDO, Wed, 24 Jan 2018 12:55:43 GMT
Brand: Martyn Baxter - Head of Draw-Based Games
Brand Manager: Michael Exworthy
Commercial Director : Richard Bateson
Marketing Manager: David Connelly