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Eurobest Winners Announced as Festival Draws to a Close

Awards and Events 0 Add to collection

The inspiring festival draws to a close after three days in Rome

Eurobest Winners Announced as Festival Draws to a Close

eurobest Festival of Creativity ended on the evening of Friday 2 December 2016, with a ceremony to celebrate the 2016 eurobest awards. 116 jury members from across Europe judged and decided the very best work during the three-day event and the award winners were tonight announced. 

The city of Rome opened its doors to welcome Europe’s creative community to eurobest 2016. The historic ambience of the Palazzo Barberini venue set the scene for an inspiring Festival of speaker sessions and workshops, which approached diversity, identity and innovation through fearless and open debate. The theme this year, inspired by the host city, was ‘the senses’ and multisensory branding was threaded through the content programme. 

Louise Benson, Festival Director of eurobest, said, “Italy has provided a rich backdrop for eurobest this year, from the historic venues who’ve hosted us to the contemporary perspectives of our Italian speakers and jury members. Over 30 countries collaborated in our content programme, and attendees came from every corner of the continent. Thank you to all our partners who have made the Festival so special. I can’t think of a more important time for the European community to come together and celebrate creativity.”


2016 WINNERS:

CREATIVE DATA: 7 awards include 2 Gold, 2 Silver and 2 Bronze

The Grand Prix went to Nike on Demand for Nike by R/GA London – UK


CREATIVE EFFECTIVENESS: 4 awards include 3 Creative Effectiveness Awards

The Grand Prix was awarded to Monty’s Christmas for John Lewis by adam&eveDDB, London – UK


DIGITAL CRAFT: 14 awards include 2 Gold, 4 Silver, 7 Bronze

The Grand Prix went to The Next Rembrandt for ING by J. Walter Thompson Amsterdam – The Netherlands


DESIGN: 27 winners include 4 Gold, 9 Silver, 13 Bronze 

The Grand Prix went to #PAINTBACK for Legacy Store Berlin by HEIMAT, Berlin – Germany 

 

DIRECT: 34 awards include 4 Gold, 12 Silver and 17 Bronze

The Grand Prix was recieved by The Swedish Number for The Swedish Tourist Association by INGO, Stockholm - Sweden


ENTERTAINMENT: 31 awards include 5 Gold, 14 Silver and 11 Bronze 

The Grand Prix went to Modern Essentials by Beckham for H&M by adam&eveDDB, London - UK


FILM: 34 awards include 8 Gold, 10 Silver and 15 Bronze

The Grand Prix went to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK


FILM CRAFT: 38 awards include 8 Gold, 12 Silver and 17 Bronze 

A second Grand Prix was presented to Paralympics  ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London - UK 


HEALTHCARE: 20 awards include 3 Gold, 7 Silver and 9 Bronze

The Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany


INNOVATION: 4 awards include 3 Innovation Awards

A second Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany


INTEGRATED: 7 awards include 1 Gold, 1 Silver and 4 Bronze

The Grand Prix went to The Man on the Moon for John Lewis by adam&eveDDB, London – UK


INTERACTIVE: 31 awards include 3 Gold, 12 Silver and 16 Bronze

No Grand Prix was awarded


MEDIA:  41 awards include 6 Gold, 15 Silver and 19 Bronze

The Grand Prix was awarded to Girl Emojis for Procter & Gamble by STARCOM, London / Leo Burnett Chicago – UK


MOBILE: 18 awards include 2 Gold, 7 Silver and 8 Bronze

A second Grand Prix was awarded to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden


OUTDOOR: 35 awards include 7 Gold, 10 Silver and 17 Bronze

The Grand Prix went to Survival Billboard for Microsoft by McCann London – UK 


PROMO & ACTIVATION: 43 awards include 5 Gold, 15 Silver and 22 Bronze

A third Grand Prix went to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden

 

PRINT & PUBLISHING: 21 Awards include 4 Gold, 7 Silver and 9 Bronze 

The Grand Prix was awarded to Brad is Single for Norwegian Air by Try, Oslo – Norway


PRINT & OUTDOOR CRAFT:  12 awards include 1 Gold, 3 Silver and 7 Bronze

1 Grand Prix was awarded to:

Breakdance /  Parkour / Skateboard campaign for Pepsico Deutschland by BBDO Group Germany – Germany


PR: 49 awards include 6 Gold, 16 Silver and 26 Bronze

A fourth Grand Prix was recieved by The Swedish Number for The Swedish Tourist Organisation by INGO, Stockholm - Sweden


RADIO: 14 awards were presented 2 Gold, 3 Silver, 8 Bronze 

The Grand Prix went to Sound of Glory for Ford by Ogilvy Madrid – Spain

During the ceremony, Terry Savage, Chairman of Cannes Lions presented the Advertiser of the Year award to HEINEKEN as “a true creative leader who understands the power of creativity to drive business,” he said. Ian Wilson, Senior Director Global, Digital and Marketing Development at HEINEKEN collected the award. 


GRAND PRIX FOR GOOD

The award was received by Check it Before it’s Removed: Naked Breasts on Facebook Against Breast Cancer for Pink Ribbon Deutschland by DDB Group Germany – Germany 

Other special awards presented were: 


Network of the Year:

1.    DDB Worldwide

2.    McCann Worldgroup

3.    BBDO Worldwide


Agency of the Year:

1.      INGO, Stockholm

2.      DDB Group Germany, Berlin

3.      adam&eveDDB, London

 

Independent Agency of the Year:

1.    Jung von Matt, Hamburg

2.    Serviceplan, Munich

3.    Grabarz & Partners, Hamburg


Media Agency of the Year:

1.    Starcom, London

2.    PHD, London

3.    EMT/Dentsu Aegis, London

 

Golden Palm

1.    Sonny, UK

2.    O Positive, USA

3.    Blink, UK

 

Young Creatives Competition

In the Young Creatives competition, 20 teams from 14 countries across Europe had 24 hours to create a brief for the Fondazione ANT – a cancer charity that provides free home medical care to cancer patients. 

A team from Denmark, Klara Vilshammer and Christoffer Boas, were awarded Gold by the Young Creatives jury. 

Photographs of all the award winners will be available on the Press Portal at 9.00am on the 3 December 2016 http://press.canneslions.com/

Further details about the Festival and Awards can be found at www.eurobest.com, where, from tomorrow, all of the winners can also be viewed. 

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Genres: People

lbbonline.com, Thu, 08 Dec 2016 10:21:41 GMT