The eurobest Awards 2019 culminated today with the announcement of the Grand Prix and Special Award winners. The European Creativity Report has also been published.
The Grand Prix winning work that triumphed this year is presented in a unique digital-first format, ensuring the entire European creative community can learn and be inspired by the insights. Videos including commentary from the eurobest Jury Presidents are available to view on the eurobest website from 10am GMT on 12th December 2019. Bronze, Silver and Gold winners were announced on the 9th December 2019 and are also available to view online.
The results in the 2019 European Creativity Report rankings are based entirely on performance at the eurobest Awards, and are supplemented by in-depth commentary and insights, uncovering the key trends and themes identified in the award-winning work. The Report summarises discussion from inside the jury rooms, presented alongside the definitive European rankings of top performing networks, agencies and production companies to benchmark excellence for the year ahead.
Louise Benson, VP festivals, eurobest, commented: “As one of the world’s largest and most prestigious creative awards, eurobest has once again set the bar for Europe’s creative communications community. None of it would be possible without our jury members who represent all corners of Europe and an ever-broadening definition of creativity. They bring unique insights from the region, as well as a wealth of experience from their respective fields. Thank you to our juries and to all those who entered this year.”
The European Creativity Report, the leading global resource for benchmarking creativity and effectiveness across Europe, is available to view on the eurobest
website.
The full breakdown of eurobest winners is:
Brand Experience & Activation presented 26 awards: Five Gold, eight Silver and 12 Bronze. The Grand Prix was awarded to ‘Thisables’, for Ikea, by McCann, Tel Aviv, Israel
In Creative Effectiveness three awards were given: Two Creative Effectiveness awards and the Grand Prix, which was presented to ‘Bloodnormal', for Essity, by AMV BBDO, London, United Kingdom
Creative Strategy awarded a total of three awards. Two Creative Strategy awards and the Grand Prix, which went to ‘Viva La Vulva', for Essity, by AMV BBDO, London, United Kingdom
Creative Ecommerce presented three awards. Two Creative Ecommerce awards and the Grand Prix was honoured to ‘DO Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
In Creative Data four awards were given. One Gold, one Silver, one Bronze and the Grand Prix was presented to ‘Road Tales’, for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
In Design 15 awards were presented: Two Gold, four Silver and eight Bronze and a second Grands Prix was awarded to ‘Thisables', for Ikea, by McCann, Tel Aviv, Israel
Five awards were presented in Digital Craft: One Gold, one Silver and two Bronze and the Grand Prix was presented to ‘Address the Future’, for Carlings, by Virtue, Copenhagen, Denmark
In Digital 16 awards were honoured: Three Gold, five Silver and seven Bronze and the Grand Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Direct awarded 20 awards: Three Gold, Six Silver, 10 Bronze and the Grand Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
In Entertainment 10 awards were presented: Two Gold, two Silver and five Bronze and a second Grands Prix went to ‘Road Tales’, for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
Film Craft presented 30 awards: Three Gold, 10 Silver and 16 Bronze and the Grand Prix went to ‘The Small Escape’, for BMW AG, by Jung von Matt, Hamburg, Germany
Film honoured a total of 20 awards: Three Gold, Six Silver and 10 Bronze. The Grand Prix went to ‘Viva La Vulva', for Essity, by AMV BBDO, London, United Kingdom
Glass: The Award for Change awarded a total of four awards: Three Glass awards and the Grand Prix was picked up by ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom
Print & Publishing presented eight awards: One Gold, two Silver and four Bronze and a second Grands Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
Outdoor gave 16 awards: Three Gold, four Silver and eight Bronze and the Grand Prix went to 'UberToys', for Uber, by DDB Paris, France
Radio & Audio presented eight awards: One Gold, two Silver and four Bronze and the Grand Prix went to ‘Green Dawn’, for Ubisoft, by DDB Paris, France
In Media 16 awards were presented: Three Gold, five Silver and seven Bronze. The Grand Prix went to ‘No Need to Fly – Around the World in Germany’, for Deutsche Bahn (German Rail), by Ogilvy Germany, Frankfurt
PR awarded a total of 21 awards. Four Gold, seven Silver and nine Bronze and a second Grands Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Mobile presented a total of five awards: One Gold, one Silver, two Bronze and the Grand Prix went to ‘StorySign’, for Huawei, by FCB Inferno, London, United Kingdom
Innovation awarded a total of three awards. Two Innovation awards and a second Grands Prix went to ‘Do Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
Healthcare awarded a total of 12 awards. One Grand Prix, two Gold, four Silver, five Bronze and a second Grand Prix went to ‘Viva La Vulva', for Essity by AMVBBDO, London, United Kingdom
Integrated presented a total of five awards. One Gold, two Silver and one Bronze and ‘Viva La Vulva', for Essity, by AMV BBDO, London, United Kingdom, picked up the Grands Prix
Industry Craft awarded a total of eight awards: Two Gold, three Silver and two Bronze. The Grand Prix went to ‘Made in Fukushima’, for METER Group, by Serviceplan Germany, Munich / University of Tokyo / Fukushima Saisei, Tokyo / METER Group, Pullman
In the Special Awards, the following winners were announced:
Network of the year:
- BBDO Worldwide
- McCann Worldgroup
- DDB Worldwide
Media network of the year:
- PHD Worldwide
- Blue 449
- Havas Media Group
Agency of the year:
- AMVBBDO London, United Kingdom
- DDB PARIS Paris, France
- Sholz & Friends Berlin, Germany
Independent agency of the year:
- RBK Communication Stockholm, Sweden
- Jung Von Matt Hamburg, Germany
- Serviceplan Germany Munich, Germany
Country agency of the year:
AMVBBDO London, United Kingdom
DDB Paris Paris, France
Forsman & Bodenfors Gothenburg, Sweden
Golden Palm:
1. Virtue Denmark
2. Tempomedia Germany
3. New Land Sweden
4. 750MPH United Kingdom
5= Somesuch United Kingdom
5= Time Based Arts United Kingdom
5= Trim Editing United Kingdom