eurobest, the Festival of European Creativity, is bringing its brand of future-facing celebration to London from 28-30 November. The Festival, brought to life by the organisers of Cannes Lions, celebrates the diversity and spirit of Europe and champions curiosity, new talent and opportunities to collaborate with new partners.
Professionals from across the European creative communications industry will take part in a range of seminars, workshops and presentations. The call for content is a totally open submissions process, with no charges or fees to get involved as a speaker. The Festival encourages anyone with an inquisitive mind and creative ideas to put forward their ideas by signing up on www.eurobest.com before the end of August.
As the biggest creative award in Europe, with over 4,500 entries in 2016, eurobest will celebrate its 30th edition of the awards in London. Since 2008, the Festival has travelled around Europe with the goal to drive and inspire creativity across the continent. Previous editions have been held in Lisbon, Amsterdam, Stockholm, Hamburg, Helsinki, Antwerp and Rome. The 3 day Festival culminates in an Awards ceremony with entries being accepted from 19 August.
“eurobest has moved across Europe for the past 10 years and we’re delighted to bring it to London for the 30th edition. As one of the economic leaders in Europe, with a vibrant creative community and amidst a sea of change, London feels like the perfect place to bring a Festival focussed on the future and the celebration of creativity across Europe. In the wake of Brexit we want to reinforce that creativity can unify and isn’t enclosed by boundaries,” said Jose Papa, Managing Director, Cannes Lions.
According to figures from the Department for Culture, Media & Sport, the UK’s creative industries are worth £84.1 billion per year to the national economy. Demonstrating the power of these industries to drive genuine growth whilst influencing culture is inherent to attracting and retaining talented people and innovative ideas. The Office of the Mayor of London has committed to ensure that culture remains at the core of public life as a central element for the success of London as a global city.
The Festival continues to explore how the industry is reframing key topics and relationships, with a strong focus on diversity, innovation and youth through the lens of creativity. New initiatives include a Young Marketers Competition for up-and-coming talent from client organisations, See It Be It (a gender diversity initiative that started at Cannes Lions) and a partnership with Livity, the specialist youth-led creative network.
Festival Director, Charlotte Williams said, "We’re delighted to bring eurobest to London this year. There’s such a huge and diverse creative community here and it’s been a springboard for so many industry legends. eurobest is such an experimental platform for inspiring creativity and innovation and provides an incredible opportunity to gain really meaningful insights on topics that impact us all”.
Taking place at B1, Bloomsbury Square, eurobest will celebrate work from across the region and address the growing intersection between technology and branded communications and delegate registration opens from 20 July.