Eunice Loh, digital and platforms director, Southeast Asia, Wavemaker, has been named as one of Campaign Asia's 40 Under 40.

To connect and reshape resources in the media agency, Loh created the first regional precision community and piloted a reskilling programme to pivot traditional buyers into programmatic and dashboarding roles - what she calls "future-ready competencies". 

Another bit of chaos she tackled was low data transparency in the e-commerce market, which affects brands' retail strategies. The digerati developed WM Illuminate, a proprietary e-commerce tool that provides definite answers and connects disparate data sets, resulting in the company's 100% growth in new scope. 

In 2017, Loh became the youngest committee co-chair of Interactive Advertising Bureau (IAB) in Southeast Asia's history, leading the Measurement Standards and Data committee. 

The digital transformation whiz has been promoted five times in 7.5 years to become Wavemaker's first digital and platforms director in the region. She has also doubled new business billings, retained all its clients in 2019, and sits as the only female, Asian and under-40 member in its global precision team - all at the age of 31.