From 72andSunny NY and Somesuch come three new films showing how a gift can connect family members who are unable to gather in person for the holidays
2020 – enough said. So, if there’s one year to give a meaningful gift. This is that year. Etsy, in partnership with creative agency 72andSunny New York, has launched its 2020 holiday campaign, 'Give Like You Mean It' with three new emotional films highlighting the power of a meaningful gift.
In the first spot, titled 'Nana', Etsy shows how a gift can connect family members who are unable to gather in-person for the holidays.
In another, titled 'New Guy', we see how a gift becomes a symbol of acceptance for a same-sex couple.
In the third spot, titled 'Shiori', a gift becomes an object of pride for someone struggling with her self identity. Each telling a story of connection, inclusivity, and acceptance that everyone can relate to, while spotlighting the personalised, one-of-a-kind, gifts you can only find on Etsy.
The new films are live and will appear across national and digital channels in the US. Etsy will also be rolling out holiday campaigns in the UK and, for the first time, in Germany later this year.