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E*TRADE's Seamless Trader Technology Takes the Compromise Out of Home Working

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MullenLowe use hilarious moments of working from home to showcase the power of E*TRADE

E*TRADE's Seamless Trader Technology Takes the Compromise Out of Home Working
To say it’s been a crazy year is an understatement and while it's certainly been filled with compromises, there have also been some moments (as we adjust to the new normal) that are just too absurd not to laugh. In E*TRADE’s newest TV spots, launching this week, the brand’s leaning into those moments while highlighting that fortunately E*TRADE’s active trader technology is not something you have to compromise on. E*TRADE continues to offer its customers powerful, easy to use tools, support when they need it, and some of the lowest prices around.

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Brand: E*TRADE

Chief Marketing Officer: Andrea Zaretsky

VP, Brand and Advertising: Dawn Burke

Senior Director, Marketing & Advertising: Natalie Labuda

Marketing Manager: Jenny Hu


Agency: MullenLowe

Executive Creative Director(s): Tim Vaccarino & Dave Weist

Group Creative Directors: Zack Menna & Rich Singer

Associate Creative Directors: Andy Sciamanna & Alex Avis

Executive Director of Integrated Production: Lisa Setten

Executive Producer: Gillian Blain

Associate Producer: Sam Reinstein

Senior Business Affairs Manager: Vanessa Fazio

Group Account Director: Ryan Maheu

Account Director: Meredith Raskopf

Account Supervisor: Lauren Wiegand

Senior Account Executive: Shay Hennagin

Strategy Director: Evan Giordano

Brand Strategist: Austin Meyer-Ferris

Group Account Director, PR: Kalley Jolly

Account Director, PR: Colin Brown


Production Company: Smuggler

Director: Randy Krallman

Executive Producer:  Sue Ahn

Producer:  Ian Blain


Editorial: No6

Editor:  Justin Quagliata

Executive Producer/Partner:  Corina Dennison 


Post EFX: Method

Executive Producer:  Jesse Kurnit

Executive Creative Director:  Randie Swanberg

Genres: Comedy, People, Dialogue

MullenLowe U.S., Thu, 24 Sep 2020 13:54:23 GMT