Estadão's New Website Created by FCB Brazil Aims to Keep Up with Modern Fast-Paced News
Campaign released alongside the new site includes ads that feature phrases and statements related to significant recent global events
Things change fast, and Brazilian news portal Estadão's home page is tuned into these changes. This is the concept of the new campaign Estadão is launching to promote the new home page for its portal. The campaign is developed by FCB Brasil.
The ads feature phrases related to significant and surprising turns of events that happened in a short period of time. For example, there is a mention of Kevin Spacey's Emmy nomination, and how everything changed so quickly. The campaign has other pieces, including one about Hillary leading Trump in the polls, another about the Oscar for Best Picture being mistakenly announced as "The winner is La La Land," and more.
"Things change fast, and Estadão's home page is tuned into these changes, because how and how fast you get the news is very important, as is the credibility of your news sources. Our home page was redesigned to align with our new reality, where changes happen insanely fast," mentioned Joanna Monteiro, CCO of FCB Brasil.
The platform's home page was redesigned and now has a more modern concept, as well as more visual and more accessible information with images and text that aim to draw readers in and give them quick access to the most important news of the moment.
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Advertiser: Estadão Online
Creative Agency: FCB Brasil
Copywriter: Ricardo Wouters
Art Director: Renato Piccolo
Executive Creative Director: Fábio "Simon" Simões
Chief Creative Officer: Joanna Monteiro
Client Servicing: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo
Client Approval: Flávio Pestana, Marcelo Moraes, Larissa Martinelli
Planning: Marcia Neri, Bianca Reame, Rafael Gonçales
Genres: People, Storytelling
Categories: Media and Entertainment, NewspapersFCB Brasil, Mon, 16 Apr 2018 11:31:08 GMT