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Esso Shows its Softer Side with 'Sophie’s Journey' Film from adam&eveDDB

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Somesuch's Nick Gordon directs heartfelt new spot as part of 'Journeys That Matter' campaign

Esso Shows its Softer Side with 'Sophie’s Journey' Film from adam&eveDDB

Esso is gearing up for a major European brand campaign that positions it as the facilitator of 'Journeys That Matter'.

The film, created by adam&eveDDB and directed by Nick Gordon, follows Sophie’s journey as she travels many miles and across borders to revisit a past love.

Paul Cohen, ECD on ExxonMobil at adam&eveDDB, says: “We’ve tried to talk to fuel consumers differently, we’ve avoided the hard-hitting fuel economy claims and instead, we’ve put Esso front and centre in people’s lives as the facilitator of ‘Journeys That Matter’. By telling the story of Sophie, a strong independent woman making a significant journey of her own we hope to engender an emotional engagement with one of the world’s largest corporations and inspire people to make meaningful journeys of their own.”

The film broke online and on video-on-demand in the UK on 19th July and will also run in Belgium, Netherlands and Luxembourg. It will also be supported by an integrated media campaign ranging from outdoor, press, digital display to forecourt POS.




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Music

Audio Post Production: 750MPH

Music Supervision: Tom Stanford @ Platinum Rye

Song: Lauren’s Walking, Angelo Badalamenti

Offline

Edit Company: Final Cut

Editor: Daniel Sherwen

Post Production / VFX

2D Artist: Giles Hicks

Colourist: Jean-Clement Soret

Post Production Company: MPC

Producer: Hannah Ruddleston

VFX Supervisor: Iain Murray

Production Company

Director: Nick Gordon

DOP: Thimios Bakatakis

Executive Producer: Seth Wilson

Producer: James Waters

Production Company: Somesuch

Media Agency

Media Agency: UM

Planner: Richard Wright

Creative Agency

Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB

Creatives: Simon Lloyd

Executive Creative Director: Paul Cohen

Planner: James Price, Peter Lewis

Producer: Charles Woodall

Senior Account Manager: Elena Kalogeropoulos

Categories: Utilities, Gas

adam&eveDDB, Wed, 20 Jul 2016 12:27:21 GMT