Wed, 20 Jul 2016 12:27:21 GMT
Esso is gearing up for a major European brand campaign that positions it as the facilitator of 'Journeys That Matter'.
The film, created by adam&eveDDB and directed by Nick Gordon, follows Sophie’s journey as she travels many miles and across borders to revisit a past love.
Paul Cohen, ECD on ExxonMobil at adam&eveDDB, says: “We’ve tried to talk to fuel consumers differently, we’ve avoided the hard-hitting fuel economy claims and instead, we’ve put Esso front and centre in people’s lives as the facilitator of ‘Journeys That Matter’. By telling the story of Sophie, a strong independent woman making a significant journey of her own we hope to engender an emotional engagement with one of the world’s largest corporations and inspire people to make meaningful journeys of their own.”
The film broke online and on video-on-demand in the UK on 19th July and will also run in Belgium, Netherlands and Luxembourg. It will also be supported by an integrated media campaign ranging from outdoor, press, digital display to forecourt POS.
Categories: Gas, Utilitiesadam&eveDDB, Wed, 20 Jul 2016 12:27:21 GMT