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Essity's Tanja Grubner Joins The Immortal Awards Jury

The Immortal Awards 34 Add to collection

Global marketing and communications director joins German jury for this year's competition

Essity's Tanja Grubner Joins The Immortal Awards Jury
Essity's Tanja Grubner has been announced a juror at this year's Immortal Awards, joining the German jury.

Tanja is a global marketer and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. She’s been nominated as Creativity All Star by ad age and Female Frontier for two years in a row. Her brands are part of the advertising archives of the MOMA (NYC) and the Louvre (Paris) and received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium Lions, D&AD black pencil of the decade, Immortal Awards (only brand to win 3 consecutive years) APG Grandprix for creative strategy, WARC Grandprix for effective use of brand purpose .

In her current role as Global Marketing & Comms Director at Essity for the FemCare Category (with brands like Libresse or Bodyform), she redefined the global brand positioning, purpose, brand identity - disrupting the Feminine Care category forever. The taboo breaking campaigns #bloodnormal, Viva La Vulva, #wombstories, #painstories tackled toxic stereotypes around periods, vaginas and women’s bodies and put the brands Libresse/Bodyform among the top 5 creative brands in the world (WARC 2019, 2020). That's bloody lovely but even better, it's improving millions of women’s+ lives worldwide.

In the last 18+ years at Essity and Mediacom working for P&G, she’s lived across 3 continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, design, sustainability but above all the consumer in mind, continuously raising the bar and challenging norms.

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


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The Immortal Awards, Fri, 14 May 2021 12:43:00 GMT