Essential List: Andrew Lane
Andrew Lane is head of US Operations & client services at Forever Audio, managing their US division based in New York City.
Forever Audio (formerly SNK Studios and Red Apple Creative) offers a whole range of writing and production services including sound for TV ads, films and dramas, sonic branding, creative audio campaigns across broadcast and digital audio, podcasts, audiobooks, audio adaptations and digital campaigns with an audio focus.
Lifestyle
o Place of birth: White Plains, NY
o Hometown: Hawthorne, NY
o Pet: Ollie! The best pup on the planet
o Place of work: Forever Audio
o Place of workout: Planet Fitness (hard to beat the prices)
o Mode of transport: My trusty Hyundai Tucson
o Bonus travel essential: High quality, noise cancelling headphones Culture
o Musician: Chris Cornell
o Commercials / music video director: Is it cheating to say Ridley Scott for Apple’s 1984?
o Film director: Martin Scorsese
o Series: Breaking Bad
o Commercial: Too many to mention! But who doesn’t love a good Nike ad?
o Video game: Mario Kart
o Board game: Risk
o Book: The Lord of the Rings
o Podcast: Plain English with Derek Thompson
Food and Drink
o Breakfast: Egg white omelette with cheese, bacon, and jalapeño
o Cheap bite: Late night NY dollar pizza
o Working lunch: Panera salad and sandwich
o Favourite dish: Penne alla vodka
o Signature dish: You don’t want to try my cooking… trust me!
o Snack: Doritos Spicy Nacho chips
o Bar: Anywhere that’s got the game on
o Booze: A nice sour beer
o Not booze: Some high-quality H2O
Kit
o Phone: iPhone
o Computer: Macbook Pro
o TV: Samsung
o Headphones: Bose
o Soundsystem: JBL
o Pen / pencil: Pen (unless we’re doing a crossword puzzle)
o Where you document an idea: In the notes app on my phone
o Casual clothing: T-shirt and jeans
o Smart clothing: I can clean up nicely in a blazer
o Footwear: Vans… I'm still in my middle school days!
o Watch: Apple Watch
o App: Spotify! Can’t live without my music
o Website: Reddit
o Favourite social media feed: TikTok
o Digital work tool: Monday.com
o Analogue work tool: Pen and paper
o Morning grooming / makeup essential: Beard oil
